Contact: Carol Moore, Manager of Communication Services, 905-771-2418, firstname.lastname@example.org
RICHMOND HILL HAS A NEW LOOK!
Richmond Hill launches its new brand – as unique as the community
RICHMOND HILL – We’ve got a new look! Today, the Town of Richmond Hill introduced its vibrant new brand to the community. The new brand consists of a new logo, to be used to identify all municipal property and services as well as for marketing the community inside and outside, and a revised crest, to be used for official Council business.
“Over the years Richmond Hill has changed dramatically, so we wanted our new logo to reflect both the rich history of the community as well as the modern and progressive place it is today,” said Mayor Dave Barrow. “Through a variety of public consultations our residents told us that they wanted something that better represented them and we feel that this new logo accomplishes that.”
The new logo will be used to identify all services provided by the Town, property owned and operated by the Town, for the promotion of the municipality within the community and around the world, and for all other Town business other than official Council business.
For Council business, the Town’s current crest was modified and will now be used for official purposes only, including official opening plaques, certificates presented by and on behalf of Council or the corporation, as well as the flag.
Having a strong brand helps create a sense of pride when coupled with an already positive reputation. Municipalities are no different from large and small companies, in that they need to work to maintain their reputation and use visual images or an icon that helps to tell their story locally and beyond.
The need for a new brand was identified by the 2007 Communications Audit, the People Plan Richmond Hill process and development of the Strategic Plan (2008-2010), and in the Economic Development Strategy approved by Council in March 2010.
The new logo and revised crest will be phased in over the next few years corresponding with the implementation plan, with some easily changed and more prominent materials being updated first, such as the website, stationery and business cards, media materials, and the masthead of the Bulletin Board pages in The Liberal. The remainder of the implementation will be phased in over time as items are scheduled or need to be replaced, keeping with the Town’s commitment to be fiscally responsible.
Find out more by visiting RichmondHill.ca/brand.