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Richmond Hill to Conduct Community Survey - January 12, 2012

Contact: Tricia Myatt, Manager, Policy and Intergovernmental Affairs, 905-771-5463,  

Your Opinion Matters to Us!
RICHMOND HILL – The Town of Richmond Hill will soon be conducting a community survey to find out how you feel the Town is doing in implementing its 2009 Strategic Plan, “A Plan for People, A Plan for Change.” 

“It is important that we continue to gauge the feelings and impressions of the community,” said Mayor Dave Barrow. “We called the project, People Plan Richmond Hill and that was because that’s what we wanted it to be, a plan for the people, made by the people.”

When developing the Plan, a couple years back, the Town worked hard to engage as many people as it could, using a variety of means from online surveys, community forums, social media, ethnic forums, youth contests, email blasts, event launches, summits, community roundtables, branding and marketing. Over 2000 people took part. All those opinions came together to help form the Strategic Plan, one that is founded on the community’s goals and aspirations.

“Two years into its implementation, it is time to check in with the community and see how we are doing in moving forward with the vision and goals they helped us develop,” added the Mayor.

Residents of Richmond Hill may be contacted by telephone during the weeks of January 16 and 23 by staff from Environics Research Group, the firm contracted by the Town to assist in gathering opinions.

“Connecting with our community and understanding what our residents think of our Town is very important,” added the Mayor. “I hope everyone who is contacted will take the time to provide us with their feedback.”  

The survey is expected to take approximately 20 minutes to complete.

The results of the survey will be included in the 2012 Strategic Plan Annual Report, anticipated to be released to the public in late spring 2012.

The Town of Richmond Hill was awarded honourable recognition by the Association for Strategic Planning for its Strategic Plan in March 2011. Recognized in the Government, non-profit or academic organization category, Richmond Hill is only the second Canadian municipality to be recognized in the 10 years the award has been granted.

Copies of the 2009 Strategic Plan and Implementation Plans, as well as the most recent Annual Report can be found at For more information, please see the attached backgrounder – Strategic Plan.

Backgrounder: Strategic Plan
The Strategic Plan provides a long-term vision and direction for the Town. The plan clearly articulates a mission, vision, goals, outcomes and strategies that respect the balance between people, the environment and the economy, while also inspiring change.

Vision & Goals

Richmond Hill, where people come together to build our community.

Goal One: Stronger Connections in Richmond Hill
Connections make everything work; stronger connections make everything work better.

Goal Two: Better Choice in Richmond Hill
Better choice is not the same as more choice. Better choice means having better quality options to achieve our community vision for Richmond Hill.

Goal Three: A More Vibrant Richmond Hill
Some of the best places to live and do business are dynamic and diverse. They have a unique sense of place and identity. They are vibrant.

Goal Four: Wise Management of Resources in Richmond Hill
Wise management means making decisions about how we consider and use our resources in Richmond Hill for this generation and those to follow.


Phase One: 2009 and 2010
This initial phase included initiatives and actions already begun, as well as those to be carried out in 2009 and 2010, in support of the Town’s Strategic Plan vision and goals.

In Phase One we:

  • Completed plans currently underway (Official Plan, Transportation Master Plan, Regional Centre Study, Downtown Urban Design and Land Use Study and Cycling and Pedestrian Master Plan)
  • Initiated the Culture Plan
  • Identified new initiatives and investment projects identified in Town plans for 2011, 2012 and 2013
  • Completed the 2009 and 2010 initiatives identified in this Implementation Plan
  • Completed the 2009 and 2010 investment projects identified in this Implementation Plan

    Phase Two: 2011 to 2014
    The second phase of implementation addresses recommended new initiatives and community investment projects that emerge from the Town’s completed plans.

    In Phase Two we will:

  • Complete the Parks Plan, Culture Plan and Recreation Plan
  • Complete 2011, 2012 and 2013 initiatives
  • Complete 2011, 2012 and 2013 investment projects

    To achieve our Strategic Plan vision and goals, we must focus our efforts on six key areas over the next five years. The first three areas relate to how we will act:

  • Provide Leadership
    • Advance priorities through Council Task Forces
    • Influence and work with our partners on matters that are important to Richmond Hill
    • Advocate for change
    • Provide exceptional public service
    • Improve service delivery
  • Engage The Community
    • Advance priorities using community roundtable discussions
    • Foster connections with the diverse cultures found within our community
    • Enhance the Town’s website
  • Focus On Communication
    • Develop and implement an Annual Communications Plan
    • Monitor and communicate progress towards our Strategic Plan goals
    • Listen to our community

    The last three key areas focus on what we will do:

  • Align Town Plans To The Strategic Plan
  • Undertake New Initiatives
  • Invest In Our Community

    History of People Plan

    The official launch of People Plan Richmond Hill was held on October 23, 2007, kicking off an extensive public consultation process called People Plan Richmond Hill. The People Plan project sought input from the community on their hopes and expectations for the future of Richmond Hill. Throughout the development of the Strategic Plan, the ‘people’ of Richmond Hill were key contributors to its content by providing their feedback and now will also play a key role in achieving those goals they set out.

    Phase 1 - Blue Sky Consultation Findings (October 2007 – February 2008)
    This blue sky phase was an open ended consultation process which focused on a number of questions which speak to the Town’s current strengths and future priorities.

    Phase 2 - Community Roundtables and Online Survey Results (March – June 2008)
    This phase built on nine themes that emerged during the first phase of consultation.

    Phase 3 - Development of the Plan (July 2008 – April 2009)
    This final stage of the People Plan project focused on analyzing and processing information from the previous phases into the final strategic plan report.

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